Flutter-owned Sportsbet is pleased to announce a five-year partnership with Melbourne Racing Club (MRC), commencing on 1st January, 2024. The 🍐 MRC is a not-for-profit members club with over 12,000 members and conducts more than 80 race meetings annually across three 🍐 premier racetracks in Victoria – Caulfield, Mornington and Sandown. This new agreement encompasses all three racetracks and is highlighted by 🍐 Sportsbet becoming the naming rights partner for the Caulfield Cup Carnival and the iconic Caulfield Cup.
With exceptional brand synergies and 🍐 a strong alignment in core values between the two, the partnership aims to re-position the sport to new racing fans 🍐 and open up racing to more sporting audiences. This will come to life across all touchpoints from digital, marketing, customer 🍐 engagement, on course activations, and experiences throughout the year, with particular emphasis on key Carnival periods throughout the racing season.
One 🍐 major initiative Sportsbet has committed to is making aR$AU 125,000 cash contribution to the MRC Foundation each year. This foundation 🍐 is the charitable arm of the MRC, housing the club’s charitable and community work under a centralised brand. The MRC 🍐 Foundation ultimately aims to support local communities and help racing industry participants.
Sportsbet’s efforts to give back to the racing community 🍐 and ensure its longevity forms part of Flutter Group’s goal to Do More for its communities. Do More’s ambitious target 🍐 to improve 10 million lives by 2030 is a core component of Flutter’s global sustainability strategy, the Positive Impact Plan, 🍐 to which all of its worldwide portfolio of brands contribute.
The partnership will also feature:
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